A foundation of Genuine Care

At Invitation Homes, our priority is creating an industry-leading experience for residents by providing quality homes and superior service. Our core value of Genuine Care forms the foundation of our relationship with residents and underpins the work that our roughly 1,400 associates carry out every day across 16 communities. This resident-centric focus creates benefits and value throughout our business and is shaping the future of the industry.

The basics of Genuine Care at Invitation Homes include fast and friendly service, doing the right thing, and owning the solution. These may seem like straightforward principles, but as organizations grow it’s imperative to create a culture where this caring connection is championed at all levels. And where it all starts and ends at Invitation Homes is with our residents. We’re continuously working to improve the resident experience , from piloting the latest single-family rental home technology to streamlining processes. We also continue to launch new services, like discounted lawn care and pest control, that make living in a single-family home easier than ever. By prioritizing service for the people who depend on and trust us, we’re helping to create compounding value across our business.

A crucial part of effectively advancing Genuine Care each day is our stellar team of associates. Invitation Homes associates interact with our residents day in and day out and exemplify our additional core value s of Unshakeable Integrity, Continuous Excellence, and Standout Citizenship. By championing these values, doing right by our residents, and continuing to advance the best leasing experience in single-family rentals, we help create a working environment where people are happy and proud to show up, and can do so as their authentic selves. This approach has proven successful with Invitation Homes being awarded a number of associate-facing awards recently:

Caring for residents and fostering an enjoyable, productive, and inclusive work environment ultimately helps support the success and future of our business and industry. Prioritizing Genuine Care has allowed us to maintain occupancy at 98 percent or higher for 18 straight months, achieve a combined Google and Yelp rating above 4.0, retain an A+ rating with the Better Business Bureau, and have most residents stay with us for an average of nearly three years. This high-level consistency has enabled us to better serve residents and to advance new and innovative services that set the standard for single-family rentals.

For most businesses, success lies in listening and responding to those who choose their product or service to support future development and innovation. Invitation Homes take this practice even more seriously when it comes to providing a safe, quality place people can call home. The way Americans are choosing to live is continuing to change and evolve as we navigate emerging challenges as a society. And as we become increasingly transient, but still desire the benefits of more space, a yard, and other amenities, single-family rentals will continue to experience high demand. By starting with a foundation of Genuine Care and focusing on an exceptional associate experience that leads to an exceptional resident experience, Invitation Homes is building a best-in-class product and service that people can count on and trust.